> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tldr.work/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitive Analysis

> See which competitors AI recommends instead of you and identify gaps

# Competitive Intelligence

Discover who AI engines recommend instead of you and learn from their strategy.

***

## Competitors Mentioned

After analysis, see which brands appear in AI responses:

<Frame>
  <img src="https://mintlify.s3.us-west-1.amazonaws.com/tldr/images/competitors-list.png" alt="Competitors mentioned" />
</Frame>

**Metrics per competitor**:

* **Mentions**: How many times mentioned
* **Average Position**: Where they rank
* **Engines**: Which AI engines mention them
* **Prompts**: In which queries they appear

***

## Competitive Benchmarking

### Example Report

| Brand          | Mentions | Visibility | Avg Position |
| -------------- | -------- | ---------- | ------------ |
| **Your Brand** | 20       | 40%        | #2.0         |
| Competitor A   | 35       | 70%        | #1.5 ⭐       |
| Competitor B   | 28       | 56%        | #2.2         |
| Competitor C   | 15       | 30%        | #4.0         |

**Insights**:

* Competitor A dominates - study their content
* You rank above Competitor C - good positioning
* Competitor B is close - monitor them

***

## Gap Analysis

### Prompts Where You're Missing

See queries where competitors appear but you don't:

**Example**:

```
Prompt: "Best CRM for startups"

✅ Mentioned: Salesforce (#1), HubSpot (#2), Pipedrive (#3)
❌ Not mentioned: Your brand
```

**Action**: Optimize content for "CRM for startups" keyword

### Engines Where Competitors Win

**Example**:

```
Claude mentions:
- Competitor A: 8/10 prompts
- You: 2/10 prompts

Action: Study what Claude values (citations, detailed answers)
```

***

## Learning from Competitors

### Content Strategy

Visit competitor websites and note:

* **Keywords they use**: What terms appear frequently?
* **Page structure**: How is content organized?
* **Use cases**: What industries do they target?
* **Social proof**: Case studies, testimonials, client logos

### AI Optimization Tactics

Check if competitors:

* Have FAQ pages (AI loves structured Q\&A)
* Publish blog posts (more content = more visibility)
* Have comparison pages ("vs Competitor" pages)
* Get mentioned in directories/review sites

***

## Tracking Competitors

### Create Competitor Projects

1. Go to **Analytics** > **AI Search**
2. Create project with competitor domain
3. Use same prompts as your own analysis
4. Compare results

**Benefits**:

* Track competitor visibility over time
* See their strengths/weaknesses
* Identify opportunities to overtake them

***

## Next Steps

<CardGroup cols={2}>
  <Card title="Optimization Tips" icon="sparkles" href="/ai-search/optimization-tips">
    Learn how to outrank competitors
  </Card>

  <Card title="Run New Analysis" icon="rotate" href="/ai-search/running-analysis">
    Re-test after optimizations
  </Card>
</CardGroup>

***

<Check>
  **Competitors analyzed!** Next: [Optimize your content →](/ai-search/optimization-tips)
</Check>