> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tldr.work/llms.txt
> Use this file to discover all available pages before exploring further.

# AI Search Overview

> Track your brand visibility across ChatGPT, Claude, Gemini, Perplexity, and Mistral

# AI Search Analytics

Monitor how AI engines like ChatGPT talk about your brand and discover optimization opportunities.

***

## Why Track AI Visibility?

**60% of searches now happen on AI assistants** instead of Google.

If AI doesn't recommend your brand, you're invisible to millions of potential customers.

<Info>
  AI search is the new SEO. Optimize now before competitors dominate.
</Info>

***

## How It Works

```mermaid theme={null}
graph LR
    A[Analyze Domain] --> B[Generate Prompts]
    B --> C[Test 5 AI Engines]
    C --> D[Analyze Responses]
    D --> E[Visibility Metrics]
```

**Time**: 5-10 minutes per analysis\
**Cost**: \~€0.60 (10 prompts × 5 engines)\
**Engines**: ChatGPT, Claude, Gemini, Perplexity, Mistral

***

## Quick Start

<Steps>
  <Step title="Create Project">
    Go to **Analytics** > **AI Search** > **New Project**
  </Step>

  <Step title="Analyze Domain">
    Enter your website, AI extracts business info
  </Step>

  <Step title="Generate Prompts">
    AI creates 10 test queries
  </Step>

  <Step title="Run Analysis">
    Test on 5 AI engines simultaneously
  </Step>

  <Step title="View Results">
    See visibility score, position, sentiment
  </Step>
</Steps>

***

## Key Concepts

### Visibility Score

**% of AI responses that mention your brand.**

**Example**: 10 prompts × 5 engines = 50 responses\
If your brand appears in 20 responses → **40% visibility**

**Benchmarks**:

* Brand prompts: 80-100% (you're asked directly)
* Product prompts: 60-80%
* Competitor prompts: 30-50%
* Intent prompts: 10-30% (excellent if > 20%!)

### Average Position

**Where you rank when mentioned** (#1-10 in lists)

**Example**: ChatGPT lists you #3, Claude #1, Gemini doesn't mention you\
Average position = (3 + 1) / 2 = **#2.0**

**Benchmarks**:

* Excellent: #1-2
* Good: #3-5
* Poor: > #5

### Sentiment

**How positively AI talks about you.**

* **Positive**: "Best", "Recommended", "Excellent"
* **Neutral**: Factual description
* **Negative**: "However", "Limited", "Issues with"

**Target**: > 80% positive sentiment

***

## The 5 AI Engines

<CardGroup cols={2}>
  <Card title="ChatGPT" icon="robot">
    **Users**: 200M+\
    **Best for**: General queries\
    **Visibility**: Highest for popular brands
  </Card>

  <Card title="Claude" icon="robot">
    **Users**: 50M+\
    **Best for**: Detailed analysis\
    **Visibility**: Favors quality content
  </Card>

  <Card title="Gemini" icon="robot">
    **Users**: 100M+ (Google users)\
    **Best for**: Factual queries\
    **Visibility**: Tied to Google data
  </Card>

  <Card title="Perplexity" icon="robot">
    **Users**: 10M+\
    **Best for**: Research queries\
    **Visibility**: Citations matter
  </Card>

  <Card title="Mistral" icon="robot">
    **Users**: 5M+ (Europe focus)\
    **Best for**: European queries\
    **Visibility**: Emerging market
  </Card>
</CardGroup>

***

## Prompt Categories

### Brand Prompts (1 prompt)

**Direct questions about your company.**

**Example**: "What is Acme Inc?"\
**Expected visibility**: 90-100%\
**Goal**: Ensure AI has accurate info about you

### Product Prompts (1 prompt)

**Questions about your offerings.**

**Example**: "What services does Acme offer?"\
**Expected visibility**: 80-100%\
**Goal**: Ensure AI knows your product lineup

### Competitor Prompts (3 prompts)

**"Best in category" lists and comparisons.**

**Examples**:

* "Best CRM for startups"
* "Top alternatives to Salesforce"
* "Acme vs Competitor X"

**Expected visibility**: 30-60%\
**Goal**: Appear in recommendation lists

### Intent Prompts (5 prompts) ⭐ MOST VALUABLE

**Discovery queries where user doesn't know you yet.**

**Examples**:

* "What's the best tool for \[your use case]?"
* "I need \[your service], what do you recommend?"
* "How do I solve \[problem you solve]?"

**Expected visibility**: 10-30%\
**Goal**: Get recommended organically (highest ROI!)

<Warning>
  Intent prompts are THE MOST IMPORTANT. They test if AI recommends you when users don't know you exist yet.
</Warning>

***

## Complete Workflow

<CardGroup cols={4}>
  <Card title="1. Create Project" icon="folder-plus" href="/ai-search/creating-projects">
    Set up brand monitoring
  </Card>

  <Card title="2. Analyze Domain" icon="magnifying-glass" href="/ai-search/domain-analysis">
    Extract business info
  </Card>

  <Card title="3. Generate Prompts" icon="message" href="/ai-search/prompt-generation">
    Create test queries
  </Card>

  <Card title="4. Run Analysis" icon="play" href="/ai-search/running-analysis">
    Test on 5 engines
  </Card>
</CardGroup>

<CardGroup cols={4}>
  <Card title="5. View Metrics" icon="chart-bar" href="/ai-search/understanding-metrics">
    Visibility, position, sentiment
  </Card>

  <Card title="6. Check Competitors" icon="users" href="/ai-search/competitors">
    See who ranks higher
  </Card>

  <Card title="7. Optimize" icon="sparkles" href="/ai-search/optimization-tips">
    Improve content
  </Card>

  <Card title="8. Track Progress" icon="chart-line" href="/ai-search/optimization-tips">
    Re-analyze monthly
  </Card>
</CardGroup>

***

## Use Cases

<Tabs>
  <Tab title="SEO Agencies">
    Monitor clients' AI visibility and offer "AI SEO" as new service (€500/month per client).
  </Tab>

  <Tab title="Startups">
    Track if AI recommends you vs competitors. Optimize content to improve ranking.
  </Tab>

  <Tab title="Local Businesses">
    Ensure ChatGPT mentions you when users ask "best \[your service] in \[city]".
  </Tab>

  <Tab title="PR Agencies">
    Measure PR campaign impact on AI visibility. Show clients concrete ROI.
  </Tab>
</Tabs>

***

## Next Steps

<Steps>
  <Step title="Create Your First Project" href="/ai-search/creating-projects">
    Set up brand monitoring for your website
  </Step>

  <Step title="Learn the Metrics" href="/ai-search/understanding-metrics">
    Understand visibility, position, and sentiment
  </Step>

  <Step title="Optimize Your Content" href="/ai-search/optimization-tips">
    Improve your AI rankings
  </Step>
</Steps>

***

<Check>
  **Ready to dominate AI search?** Start with [Creating a Project →](/ai-search/creating-projects)
</Check>