> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tldr.work/llms.txt
> Use this file to discover all available pages before exploring further.

# Email Enrichment

> Get verified email addresses, names, roles, and LinkedIn profiles for every prospect

# Email Enrichment

Turn company names into qualified contacts with verified email addresses.

***

## What is Enrichment?

**Enrichment** finds contact information for people at each company:

* Full name
* Job role/title
* Email address
* LinkedIn profile
* Verification score (0-100)

**Powered by**: our enrichment engine (industry leader with 98%+ deliverability)

***

## How It Works

```mermaid theme={null}
graph LR
    A[Prospect Domain] --> B[our enrichment engine Searches]
    B --> C[Public Sources]
    C --> D[Email Found]
    D --> E[SMTP Verification]
    E --> F[Verified Contact]
```

**Time**: 2-5 seconds per prospect\
**Cost**: \~€0.02 per enrichment\
**Deliverability**: 98%+ for verified emails

***

## Quick Start

### Step 1: Select Prospects

In **Prospects** page:

* Click **"Enrich All"** (enriches all prospects)
* Or select specific prospects → **"Enrich Selected"**

<Frame>
  <img src="https://mintlify.s3.us-west-1.amazonaws.com/tldr/images/enrich-button.png" alt="Enrich prospects button" />
</Frame>

### Step 2: Wait for Results

Progress indicator shows enrichment status. Takes 2-5 seconds per prospect.

### Step 3: Review Contacts

Click on a prospect to see found contacts:

<Frame>
  <img src="https://mintlify.s3.us-west-1.amazonaws.com/tldr/images/enriched-contacts.png" alt="Enriched contact list" />
</Frame>

**Each contact shows**:

* ✅ Name: Full name
* 💼 Role: Job title
* 📧 Email: Verified email address
* 🔗 LinkedIn: Profile link
* ✔️ Score: Verification score (0-100)

***

## Understanding Verification Scores

| Score      | Meaning           | Deliverability | Action              |
| ---------- | ----------------- | -------------- | ------------------- |
| **90-100** | Verified + valid  | 98%+           | ✅ Safe to send      |
| **70-89**  | Likely valid      | 90-95%         | ⚠️ Use with caution |
| **50-69**  | Risky             | 70-85%         | ⚠️ High bounce risk |
| **0-49**   | Invalid/catch-all | \< 50%         | ❌ Don't send        |

<Tip>
  Only email contacts with score > 90 for best campaign performance.
</Tip>

***

## What Gets Enriched?

### Name & Role

**What our enrichment engine finds**:

* First and last name
* Job title (CEO, CTO, Head of Marketing, etc.)
* Seniority level (C-level, director, manager)

**Example**:

```
Name: Marie Dubois
Role: Head of Marketing
```

### Email Address

**How it's found**:

1. Company website (team page, about page)
2. LinkedIn profiles
3. Public directories
4. our enrichment engine's database (200M+ emails)

**Email pattern detection**:

```
john.doe@acme.com → Pattern: first.last@domain
jane@acme.com → Pattern: first@domain
jsmith@acme.com → Pattern: firstletterslast@domain
```

### Verification Process

our enrichment engine checks:

1. **MX records**: Domain configured for email
2. **SMTP validation**: Email mailbox exists
3. **Catch-all detection**: Does domain accept all emails?
4. **Disposable check**: Temp email services filtered

<Info>
  Verification happens automatically - you don't need to do anything!
</Info>

***

## Targeting Decision-Makers

### Who to Target?

<Tabs>
  <Tab title="B2B SaaS">
    **Recommended roles**:

    * CEO (for startups \< 20 people)
    * Head of Sales / Sales Director
    * Head of Marketing / CMO
    * Operations Manager
  </Tab>

  <Tab title="Agencies">
    **Recommended roles**:

    * Founder / Owner
    * Managing Director
    * Business Development Manager
  </Tab>

  <Tab title="E-commerce">
    **Recommended roles**:

    * E-commerce Manager
    * Head of Digital
    * Marketing Director
  </Tab>

  <Tab title="Local Businesses">
    **Recommended roles**:

    * Owner
    * Manager
    * Director
  </Tab>
</Tabs>

### Filtering by Role

After enrichment, filter contacts:

1. Go to **Prospects** > Select prospect
2. View **Contacts** tab
3. Filter by role: "CEO", "Founder", "Marketing"

<Tip>
  Target seniority matching deal size:

  * Small deals (\< €5k): Managers
  * Medium deals (€5-50k): Directors
  * Large deals (> €50k): C-level
</Tip>

***

## Multiple Contacts Per Company

### Why Multiple Contacts?

One prospect can have 5-10 contacts:

* Different departments (sales, marketing, tech)
* Different seniority levels
* Increases chances of response

### Choosing the Best Contact

**Priority order**:

1. **Verification score**: Pick highest (>90)
2. **Seniority**: Match to your deal size
3. **Department**: Match to your offering
4. **Recent activity**: LinkedIn shows "Joined in 2025" = likely active

<Warning>
  Don't email everyone at once! Pick 1-2 most relevant contacts per company.
</Warning>

***

## Enrichment Status

### Status Icons

| Icon | Status      | Meaning             |
| ---- | ----------- | ------------------- |
| ✅    | Enriched    | Contacts found      |
| ⏳    | In Progress | Currently searching |
| ⚠️   | Partial     | Some contacts found |
| ❌    | Failed      | No contacts found   |

### Failed Enrichment

**Common reasons**:

* Domain doesn't have public emails
* Small company (\< 5 employees)
* New company (\< 1 year old)
* Privacy-focused (all emails hidden)

**What to do**:

1. Try LinkedIn direct outreach
2. Call the company directly
3. Skip and move to next prospect

***

## Advanced Features

### Re-Enrichment

If enrichment failed, try again:

1. Select prospect
2. Click **"Re-Enrich"**
3. our enrichment engine searches again (sometimes finds new data)

<Info>
  Re-enrichment costs another €0.02. Only do if first attempt failed.
</Info>

### Manual Email Addition

Found an email elsewhere? Add it manually:

1. Go to prospect details
2. Click **"Add Contact"**
3. Enter name, role, email
4. Save

<Warning>
  Manually added emails bypass verification. Check deliverability before sending!
</Warning>

### Export Contacts

Export to CSV:

1. Select prospects
2. Click **"Export"**
3. Choose format: "Prospects + Contacts"

**CSV includes**:

* Company name, website
* Contact name, role, email, verification score
* LinkedIn profile URL

***

## Cost Optimization

### When to Enrich

<CardGroup cols={2}>
  <Card title="✅ Enrich First" icon="check">
    **Before campaigns**: Only email enriched prospects

    **Why**: Avoid wasting credits on companies without public emails
  </Card>

  <Card title="❌ Don't Enrich" icon="xmark">
    **If just researching**: Don't enrich prospects you won't email

    **Why**: Saves €0.02 per prospect
  </Card>
</CardGroup>

### Batch Enrichment

**Efficient**:

* Enrich 50 prospects at once
* Batch enrichment is faster
* Lower cost per prospect

**Inefficient**:

* Enrich one by one
* Slower, same cost

***

## Troubleshooting

<AccordionGroup>
  <Accordion title="No contacts found">
    **Reasons**:

    * Domain is personal (Gmail, Outlook - not business)
    * Company has no public emails
    * Website is too new (\< 6 months)

    **Solutions**:

    * Check if domain is correct (`acme.com` not `acme.io`)
    * Try company LinkedIn page
    * Move to next prospect
  </Accordion>

  <Accordion title="Only generic emails found">
    **Example**: `info@acme.com`, `contact@acme.com`

    **Problem**: Generic emails often go to support/admin, not decision-makers

    **Solutions**:

    * Don't use generic emails for sales
    * Try LinkedIn for direct contacts
    * Call company and ask for specific person
  </Accordion>

  <Accordion title="Verification score is low">
    **Score \< 70** = high bounce risk

    **Options**:

    1. Skip this contact
    2. Verify manually (send test email from your own inbox)
    3. Find alternative contact at same company
  </Accordion>

  <Accordion title="Enrichment taking too long">
    **Normal**: 2-5 seconds per prospect

    **If > 30 seconds**:

    * Check internet connection
    * Retry after a few minutes
    * Contact [support@tldr.work](mailto:support@tldr.work)
  </Accordion>
</AccordionGroup>

***

## Best Practices

### ✅ Do's

* Enrich **before** creating campaigns
* Target **verified contacts** (score > 90)
* Check **role relevance** (don't email interns for CEO deals)
* Export data regularly for backup

### ❌ Don'ts

* Don't email **generic addresses** (info@, contact@)
* Don't send to **unverified emails** (score \< 70)
* Don't email **everyone** at a company (pick 1-2 best contacts)
* Don't re-enrich unnecessarily (costs extra)

***

## Next Steps

<CardGroup cols={2}>
  <Card title="Generate Emails" icon="wand-magic-sparkles" href="/sales-automation/email-generation">
    Use AI to write personalized emails for each contact
  </Card>

  <Card title="Create Campaign" icon="rocket" href="/sales-automation/creating-campaigns">
    Send emails to enriched prospects
  </Card>
</CardGroup>

***

<Check>
  **Contacts enriched!** Next: [Generate personalized emails →](/sales-automation/email-generation)
</Check>