> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tldr.work/llms.txt
> Use this file to discover all available pages before exploring further.

# Tracking & Analytics

> Monitor campaign performance with real-time metrics and optimize for better results

# Campaign Tracking & Analytics

Track opens, clicks, replies, and optimize your campaigns for maximum conversion.

***

## Analytics Dashboard

Go to **Campaigns** > Select campaign > **Analytics**

<Frame>
  <img src="https://mintlify.s3.us-west-1.amazonaws.com/tldr/images/campaign-analytics.png" alt="Campaign analytics" />
</Frame>

***

## Key Metrics

### 📧 Emails Sent

Total emails delivered successfully.

**What's good**: Depends on campaign size\
**What to watch**: If \< 95% of scheduled, check bounce rate

### 📬 Open Rate

% of recipients who opened your email.

**Benchmark**:

* Good: 30-40%
* Great: 40-50%
* Excellent: > 50%

**Low open rate?** Check:

* Subject line not compelling
* Sender name not recognized
* Email went to spam

### 🖱️ Click Rate

% of recipients who clicked a link.

**Benchmark**:

* Good: 2-5%
* Great: 5-10%
* Excellent: > 10%

**Low click rate?** Check:

* CTA not clear
* Link not prominent
* Email too long

### 💬 Reply Rate

% of recipients who responded.

**Benchmark**:

* Good: 3-5%
* Great: 5-8%
* Excellent: > 8%

**Low reply rate?** Check:

* Email not personalized
* Value prop unclear
* CTA too aggressive

### ❌ Bounce Rate

% of emails that failed to deliver.

**Acceptable**: \< 5%\
**Concerning**: 5-10%\
**Critical**: > 10%

**High bounce rate?** Action:

1. Remove bounced emails from list
2. Re-verify remaining emails
3. Check domain reputation

***

## Performance Over Time

### Email Activity Chart

See opens/clicks by day:

<Frame>
  <img src="https://mintlify.s3.us-west-1.amazonaws.com/tldr/images/email-activity-chart.png" alt="Email activity over time" />
</Frame>

**Insights**:

* Best days for opens (Tuesday-Thursday usually)
* Best times (10-11 AM or 2-3 PM)
* Drop-off points (when engagement dies)

***

## Recipient Details

### Individual Tracking

Click **"Recipients"** to see per-person data:

| Recipient                               | Status  | Opened    | Clicked  | Replied |
| --------------------------------------- | ------- | --------- | -------- | ------- |
| [john@acme.com](mailto:john@acme.com)   | Sent    | ✅ 3 times | ✅ 1 time | ✅ Yes   |
| [sarah@beta.com](mailto:sarah@beta.com) | Sent    | ✅ 1 time  | ❌ No     | ❌ No    |
| [mike@gamma.com](mailto:mike@gamma.com) | Bounced | ❌ N/A     | ❌ N/A    | ❌ No    |

**Use cases**:

* Follow up with openers who didn't click
* Prioritize leads who clicked
* Remove chronic non-openers

***

## Optimizing Campaigns

### A/B Test Results

If you ran A/B test:

| Variant             | Open Rate | Click Rate | Reply Rate | Winner |
| ------------------- | --------- | ---------- | ---------- | ------ |
| A: "Quick question" | 45%       | 8%         | 5%         | ✅      |
| B: "Introduction"   | 32%       | 4%         | 2%         | ❌      |

**Insight**: Questions > Statements for subject lines

### Best Performing Emails

Sort by:

* Highest open rate
* Highest click rate
* Most replies

**Action**: Use winning emails as templates for future campaigns

***

## Troubleshooting

<AccordionGroup>
  <Accordion title="Open rate is 0%">
    **Possible reasons**:

    * Campaign just launched (wait 24h)
    * Email went to spam
    * Tracking pixel blocked (Gmail, Apple Mail)

    **Solutions**:

    * Check spam folders
    * Verify domain SPF/DKIM
    * Real open rate likely 10-20% higher
  </Accordion>

  <Accordion title="Bounce rate > 10%">
    **Critical issue!** This damages sender reputation.

    **Solutions**:

    1. Pause campaign immediately
    2. Export bounced emails
    3. Remove from database
    4. Re-verify remaining emails (our enrichment engine)
    5. Resume with clean list
  </Accordion>

  <Accordion title="Getting spam complaints">
    **Very serious!** Can blacklist your domain.

    **Solutions**:

    1. Stop campaign
    2. Review email content (remove spam triggers)
    3. Add unsubscribe link
    4. Only email opted-in contacts
  </Accordion>
</AccordionGroup>

***

<Check>
  **Track, optimize, repeat!** Use data to improve every campaign.
</Check>