​

Competitive Intelligence

​

Competitors Mentioned

• Mentions: How many times mentioned
• Average Position: Where they rank
• Engines: Which AI engines mention them
• Prompts: In which queries they appear

​

Competitive Benchmarking

​

Example Report

• Competitor A dominates - study their content
• You rank above Competitor C - good positioning
• Competitor B is close - monitor them

​

Gap Analysis

​

Prompts Where You’re Missing

Prompt: "Best CRM for startups"

✅ Mentioned: Salesforce (#1), HubSpot (#2), Pipedrive (#3)
❌ Not mentioned: Your brand

​

Engines Where Competitors Win

Claude mentions:
- Competitor A: 8/10 prompts
- You: 2/10 prompts

Action: Study what Claude values (citations, detailed answers)

​

Learning from Competitors

​

Content Strategy

• Keywords they use: What terms appear frequently?
• Page structure: How is content organized?
• Use cases: What industries do they target?
• Social proof: Case studies, testimonials, client logos

​

AI Optimization Tactics

• Have FAQ pages (AI loves structured Q&A)
• Publish blog posts (more content = more visibility)
• Have comparison pages (“vs Competitor” pages)
• Get mentioned in directories/review sites

​

Tracking Competitors

​

Create Competitor Projects

1. Go to Analytics > AI Search
2. Create project with competitor domain
3. Use same prompts as your own analysis
4. Compare results

• Track competitor visibility over time
• See their strengths/weaknesses
• Identify opportunities to overtake them

​

Next Steps