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AI Search Analytics

Monitor how AI engines like ChatGPT talk about your brand and discover optimization opportunities.

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Why Track AI Visibility?

60% of searches now happen on AI assistants instead of Google. If AI doesn’t recommend your brand, you’re invisible to millions of potential customers.
AI search is the new SEO. Optimize now before competitors dominate.

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How It Works

Time: 5-10 minutes per analysis
Cost: ~€5 (10 prompts × 5 engines)
Engines: ChatGPT, Claude, Gemini, Perplexity, Mistral

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Quick Start

1

Create Project

Go to Analytics > AI Search > New Project
2

Analyze Domain

Enter your website, AI extracts business info
3

Generate Prompts

AI creates 10 test queries
4

Run Analysis

Test on 5 AI engines simultaneously
5

View Results

See visibility score, position, sentiment

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Key Concepts

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Visibility Score

% of AI responses that mention your brand. Example: 10 prompts × 5 engines = 50 responses
If your brand appears in 20 responses → 40% visibility Benchmarks:
  • Brand prompts: 80-100% (you’re asked directly)
  • Product prompts: 60-80%
  • Competitor prompts: 30-50%
  • Intent prompts: 10-30% (excellent if > 20%!)

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Average Position

Where you rank when mentioned (#1-10 in lists) Example: ChatGPT lists you #3, Claude #1, Gemini doesn’t mention you
Average position = (3 + 1) / 2 = #2.0 Benchmarks:
  • Excellent: #1-2
  • Good: #3-5
  • Poor: > #5

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Sentiment

How positively AI talks about you.
  • Positive: “Best”, “Recommended”, “Excellent”
  • Neutral: Factual description
  • Negative: “However”, “Limited”, “Issues with”
Target: > 80% positive sentiment

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The 5 AI Engines

ChatGPT (GPT-5)

Users: 200M+
Best for: General queries
Visibility: Highest for popular brands

Claude (3.5 Sonnet)

Users: 50M+
Best for: Detailed analysis
Visibility: Favors quality content

Gemini (2.5 Flash)

Users: 100M+ (Google users)
Best for: Factual queries
Visibility: Tied to Google data

Perplexity (Sonar Pro)

Users: 10M+
Best for: Research queries
Visibility: Citations matter

Mistral (Large)

Users: 5M+ (Europe focus)
Best for: European queries
Visibility: Emerging market

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Prompt Categories

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Brand Prompts (1 prompt)

Direct questions about your company. Example: “What is Acme Inc?”
Expected visibility: 90-100%
Goal: Ensure AI has accurate info about you

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Product Prompts (1 prompt)

Questions about your offerings. Example: “What services does Acme offer?”
Expected visibility: 80-100%
Goal: Ensure AI knows your product lineup

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Competitor Prompts (3 prompts)

“Best in category” lists and comparisons. Examples:
  • “Best CRM for startups”
  • “Top alternatives to Salesforce”
  • “Acme vs Competitor X”
Expected visibility: 30-60%
Goal: Appear in recommendation lists

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Intent Prompts (5 prompts) ⭐ MOST VALUABLE

Discovery queries where user doesn’t know you yet. Examples:
  • “What’s the best tool for [your use case]?”
  • “I need [your service], what do you recommend?”
  • “How do I solve [problem you solve]?”
Expected visibility: 10-30%
Goal: Get recommended organically (highest ROI!)
Intent prompts are THE MOST IMPORTANT. They test if AI recommends you when users don’t know you exist yet.

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Complete Workflow

1. Create Project

Set up brand monitoring

2. Analyze Domain

Extract business info

3. Generate Prompts

Create test queries

4. Run Analysis

Test on 5 engines

5. View Metrics

Visibility, position, sentiment

6. Check Competitors

See who ranks higher

7. Optimize

Improve content

8. Track Progress

Re-analyze monthly

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Use Cases

Monitor clients’ AI visibility and offer “AI SEO” as new service (€500/month per client).

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Next Steps

1

Create Your First Project

Set up brand monitoring for your website
2

Learn the Metrics

Understand visibility, position, and sentiment
3

Optimize Your Content

Improve your AI rankings
Ready to dominate AI search? Start with Creating a Project →