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Campaign Tracking & Analytics

Track opens, clicks, replies, and optimize your campaigns for maximum conversion.

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Analytics Dashboard

Go to Campaigns > Select campaign > Analytics

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Key Metrics

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📧 Emails Sent

Total emails delivered successfully. What’s good: Depends on campaign size
What to watch: If < 95% of scheduled, check bounce rate

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📬 Open Rate

% of recipients who opened your email. Benchmark:

• Good: 30-40%
• Great: 40-50%
• Excellent: > 50%

Low open rate? Check:

• Subject line not compelling
• Sender name not recognized
• Email went to spam

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🖱️ Click Rate

% of recipients who clicked a link. Benchmark:

• Good: 2-5%
• Great: 5-10%
• Excellent: > 10%

Low click rate? Check:

• CTA not clear
• Link not prominent
• Email too long

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💬 Reply Rate

% of recipients who responded. Benchmark:

• Good: 3-5%
• Great: 5-8%
• Excellent: > 8%

Low reply rate? Check:

• Email not personalized
• Value prop unclear
• CTA too aggressive

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❌ Bounce Rate

% of emails that failed to deliver. Acceptable: < 5%
Concerning: 5-10%
Critical: > 10% High bounce rate? Action:

1. Remove bounced emails from list
2. Re-verify remaining emails
3. Check domain reputation

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Performance Over Time

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Email Activity Chart

See opens/clicks by day: Insights:

• Best days for opens (Tuesday-Thursday usually)
• Best times (10-11 AM or 2-3 PM)
• Drop-off points (when engagement dies)

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Recipient Details

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Individual Tracking

Click “Recipients” to see per-person data: Use cases:

• Follow up with openers who didn’t click
• Prioritize leads who clicked
• Remove chronic non-openers

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Optimizing Campaigns

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A/B Test Results

If you ran A/B test: Insight: Questions > Statements for subject lines

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Best Performing Emails

Sort by:

• Highest open rate
• Highest click rate
• Most replies

Action: Use winning emails as templates for future campaigns

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Troubleshooting

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Next Steps

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