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Understanding AI Visibility Metrics

Master the key metrics to track and optimize your AI presence.

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Core Metrics

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1. Visibility Score

What it is: % of AI responses that mention your brand Formula: (Mentions / Total Responses) × 100 Example:
  • 10 prompts × 5 engines = 50 total responses
  • Your brand mentioned in 20 responses
  • Visibility = 40%
Benchmarks:
Prompt CategoryGoodGreatExcellent
Brand80-90%90-95%95-100%
Product60-80%80-90%90-100%
Competitor30-40%40-60%> 60%
Intent10-20%20-30%> 30%
Intent visibility > 20% means AI recommends you organically - EXCELLENT!

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2. Average Position

What it is: Where you rank when mentioned (#1-10) Formula: Sum of positions / Number of mentions Example:
  • ChatGPT lists you #3
  • Claude lists you #1
  • Gemini doesn’t mention you
  • Avg Position = (3 + 1) / 2 = #2.0
Benchmarks:
PositionRatingAction
#1-2Excellent ✅Maintain
#3-5Good ⚠️Optimize
> #5Poor ❌Urgent fix
Position #1-3 get 80% of user attention. Optimize to rank higher!

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3. Sentiment

What it is: How positively AI talks about you Categories:
  • Positive: “Best”, “Recommended”, “Excellent”, “Leading”
  • Neutral: Factual description, no opinion
  • Negative: “However”, “Limited”, “Issues”, “Not recommended”
Example sentiment analysis: ChatGPT says: “Acme is an affordable CRM ideal for startups.”
  • Sentiment: Positive (“affordable”, “ideal for”)
Claude says: “Acme offers basic features but lacks advanced analytics.”
  • Sentiment: Negative (“but lacks”)
Benchmarks:
  • Good: > 60% positive
  • Great: > 80% positive
  • Excellent: > 90% positive

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4. Mentions

What it is: Raw count of times your brand appeared Formula: Count across all responses Example:
  • 10 prompts × 5 engines = 50 responses
  • Brand mentioned 20 times
  • Mentions = 20

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Breakdown Metrics

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By Category

See performance per prompt type: 
Brand Prompts:    100% visibility, #1.0 position
Product Prompts:   80% visibility, #1.5 position
Competitor:        40% visibility, #3.0 position
Intent:            20% visibility, #2.5 position
Insights:
  • Brand/Product performing well ✅
  • Competitor needs work ⚠️
  • Intent is decent for organic discovery

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By Engine

See which AI favors you: 
ChatGPT:    50% visibility, #2.0 position
Claude:     30% visibility, #3.0 position
Gemini:     60% visibility, #1.5 position ⭐
Perplexity: 40% visibility, #2.0 position
Mistral:    20% visibility, #4.0 position ❌
Action: Focus optimization on Claude and Mistral

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Advanced Metrics

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Mention Velocity

How mentions change over time
Mentions over time
Trend analysis:
  • ⬆️ Increasing: Content optimization working
  • ➡️ Flat: Need new strategy
  • ⬇️ Decreasing: Competitors overtaking you

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Share of Voice

Your visibility vs competitors 
Your brand:     40% visibility
Competitor A:   60% visibility
Competitor B:   80% visibility ⭐
Competitor C:   20% visibility
Insight: Competitor B dominates. Study their content strategy.

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Sentiment Trend

How sentiment changes 
Jan 2026: 60% positive, 40% neutral
Feb 2026: 75% positive, 25% neutral ⬆️
Mar 2026: 85% positive, 15% neutral ⬆️
Insight: PR/content strategy improving perception!

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Interpreting Results

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Good Performance

✅ Brand visibility > 90%: AI knows who you are
✅ Intent visibility > 20%: AI recommends you organically
✅ Position #1-3: You rank highly
✅ Sentiment > 80% positive: AI talks positively Action: Maintain and monitor monthly

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Needs Improvement

⚠️ Brand visibility < 80%: AI has incomplete info
⚠️ Intent visibility < 10%: Not recommended organically
⚠️ Position > #5: Buried in lists
⚠️ Sentiment < 60% positive: Mixed/negative perception Action: Optimize content (see Optimization Tips)

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Critical Issues

❌ Brand visibility < 50%: AI barely knows you
❌ Intent visibility = 0%: Never recommended
❌ Position > #8: Virtually invisible
❌ Sentiment < 40% positive: Negative reputation Action: Urgent content overhaul + PR strategy

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Next Steps

Check Competitors

See who ranks higher than you

Optimize Content

Improve your visibility metrics
Metrics understood! Next: Analyze competitors →